Free Live Training
Add 15-30% annual, predictable, organic revenue growth.
Without hiring a sales person.
The Outgrow Method.
Just 5 minutes a day.
Across 500+ companies · Over 20+ years
15–30%
annual, predictable, organic revenue growth
across mature industries, flat companies, and down markets
Most owners think growth means hiring.
It doesn't.
Most companies don't have a revenue problem. They have a proactivity problem.
The customers are there. The relationships are there. The opportunities are there. Your team is capable. But too often, the business waits.
What waiting looks like
- Waiting for the phone to ring
- Waiting for the customer to ask
- Waiting for the prospect to respond
- Waiting for the market to improve
- Waiting for revenue to happen
What proactive looks like
- A phone call
- A check-in
- “What else do you need?”
- “Did you know we also do this?”
- A follow-up that actually happens
Predictable growth doesn't come from waiting. It comes from simple, proactive behaviors, repeated consistently. That's the heart of The Outgrow Method.
What you'll walk away with
This isn't sales training. It's sales doing.
The exact words to say
Five short scripts: the voicemail, the text follow-up, the DYK question, the RDYK question, and the referral ask. Take them home and run them Monday morning.
One live call during the training
During the 15-minute break, you'll pick up the phone or send a text. Five seconds of action. The fear is bigger than the call.
A 4-week install plan
Week 1, Week 2, Week 3, Week 4. Built to work whether it's just you, or rolled out to every customer-facing person on your team.
It's not the roster. It's the rhythm.
Three roles. One rhythm.
Companies running Outgrow grow 15-30% a year with the same team they had when revenue was flat. What changes is how the team works together.
Leadership
Sets the weekly expectation. Defines the standard. Holds the team to it.
Managers
Reinforce the rhythm weekly. Review the scorecards. Share the wins.
Front-line
Make a small number of proactive calls each day to customers and prospects they already know.
No new hires. No new product. Just consistent, proactive communication with the people who already buy from you, and the ones who would if you asked.
The Methodology
“Confident salespeople pick up the phone when nothing is wrong. Fearful salespeople wait for the customer to call them.”
Alex Goldfayn, author of Outgrow
The Outgrow Method comes from Alex Goldfayn's 2025 book Outgrow (Matt Holt Books). Lyn is licensed to deliver it.
This is for you if:
- ✓Business owners doing $1M+ who answer the phone but never make the call
- ✓Service businesses (agencies, HVAC, plumbing, contracting, dental, pro services) sitting on a customer list they never call back
- ✓Anyone with past clients they keep meaning to reach out to and never do
This is not for you if:
- ·Solo freelancers or pre-revenue businesses without an existing client base to call
- ·E-commerce or D2C-only businesses (the method is built around relationship sales, not transactional)
- ·Anyone looking for cold-call scripts or aggressive outbound tactics
- ·Anyone who wants to outsource selling rather than build the habit themselves
About Lyn
Lyn owned an agency for 26 years. He scaled it, sold it, then became a Certified EOS Implementer. Since then he's run more than 250 full-day sessions inside leadership teams, working mostly with agencies along the way.
Today, Lyn is the only Certified Outgrow Advisor licensed to deliver The Outgrow Method as a small-group coaching cohort. The methodology comes from Outgrow by Alex Goldfayn (Matt Holt Books, 2025).
He filled this training the same way he's about to teach you: he picked up the phone and called the people who already trust him. Outgrow isn't really a sales system. It's a system for helping more people more.
For the first time in my 25+ years of being an entrepreneur, I can with total confidence tell my wife and my team that we have a clear and certain path to creating consistent revenue and growth in the company. This is life-changing work Lyn. Thank you!
Alex's frameworks have helped our company double our sales in under a year. His approach is the secret weapon every sales leader needs.
Questions before you register
Short, honest answers.
- Will I get the replay if I can't make it live?
- Yes. Register anyway and the recording lands in your inbox within 24 hours of the live session.
- Is there a paid offer at the end?
- Yes, in the last 10 minutes. There's a 4-week cohort that opens enrollment after the live teaching ends. The first 75 minutes are teaching only. You can leave before the cohort pitch if you want and still get full value.
- Do I need a sales team to get value?
- No. The method works whether you're a one-person shop or running a 250-person team. Solo owners get the same scripts and the same install plan.
- How long is it?
- 90 minutes, with a 15-minute break in the middle where you'll actually make one live call or send one text. Plan for the full block.
- What should I have on hand?
- Your phone and a list of past customers. A CRM export is great. A messy spreadsheet works too. You'll use it during the break.
Register for the training.
Live Wednesday, May 27 at 1:00 PM Central.
Can't make it live? Register anyway and we'll send the replay.